We Build Shows That Run Themselves
Triple P Digital creates AI-powered shows, films, and stories, from live sports broadcasting to cinematic storytelling. Our platform Aigentique turns data into drama, automatically.
From Data to Drama
We design, build, and operate AI-powered content platforms that produce shows at scale. No manual production, no bottlenecks.
Live Sports Broadcasting
Real-time match coverage powered by AI presenters and automated editorial. Our Ball Watching show delivers live updates, commentary, and analysis across 8 English football leagues. Every minute, every match.
AI-Assisted Film & Story
Original films, series, and visual stories created with AI-assisted scripting, virtual production, and digital characters. From Black Mirror-style drama to children's illustrated shorts.
Powered by Aigentique
Our in-house platform handles everything from data ingestion to AI-generated scripts to real-time delivery. One platform, multiple shows, infinite scale.
Seven Stages from Data to Product
Every show follows the same pipeline. From raw data to what the audience sees. Ball Watching example below.
Data
Live APIs, news feeds, historical stats flow in continuously
When and Where
Orchestration
Signals
AI detects what matters: goals, pressure shifts, breaking stories
Segments
Show structure: which format, which mode, which presenter
Delivery
Broadcast live via web, push notifications, and social
What and How
Intelligence
Intent
Editorial decisions: what to talk about and why
Script
AI agents generate commentary in each presenter's voice
Rendering
Scripts become visuals: tickers, charts, and (soon) 3D avatars
Providing the Engine for
Ball Watching
Real-time football coverage with AI presenters, live tickers, pressure analysis, and dynamic show modes. Currently covering the Premier League, Championship, and 6 more English leagues.
Full Kit Shankers
Opinionated, comedic AI football punditry. Same platform, different personality. Bold takes, strong opinions, and football banter powered by AI.
Meet the Presenters
Our shows are hosted by AI-driven digital humans — 3D characters with unique personalities, voices, and editorial styles. Each one is an Authorized Voice & Video Replica, designed to feel authentic and engaging.
Today they exist as data-driven personas powering real-time commentary. Tomorrow they'll be fully rendered 3D avatars — WebGL in your browser, Unreal Engine on the big screen.
From the Studio
We write about building AI platforms, automating content, and the craft behind the shows.
Meet the Founder
Paul Pounder, a product strategist, immersive tech enthusiast, and startup builder on a mission to humanise AI and redefine how we experience cities, stories, and systems.